Thinking from the science of lust

Today I watched a TV program called the science of lust in Discovery Channel. The researcher did an interesting experiment. He asked a street sunglass vendor to sell only two Sunglass designs on Hollywood Avenue-one is traditional whole black design, the other is bold golden design. When He asked the vendor to put his glass stand in front of a conservative clothing store, the traditional black sunglass were sold much better. When he asked the vendor to move the strand in front of a Victoria's Secret store, the bold golden sunglass design were sold remarkably better. Why? 


The researcher said the naked and sexy female models and posters in Victory's Secret store windows and store flirtatious decoration really heighten up male 's  hormones - especially testosterone and estrogen - and hormones, driving their lust. The  lust, sometimes 
unconscious, trigger men's natural bio reactions. Eg. they want to 
stand out, or they are more aggressive, etc. Thus, they bought more 
the bold aggressive sunglass. 




Marketers really need to understand these Connections. 




In class we also talked about how to stimulate  the five senses  to 
advocate consumption. the bottom line of the approach is to find the
 connections between outside stimulus and consumer's inside system, whether nerve system, mental system or other systems.